LION ROCK INTERNATIONAL – BEST PRACTICE PUBLICATION
A best practice in producing a good-looking magazine on a budget


The first issue of Best Practice, a quarterly journal on international public policy, had been created in-house by the publisher. The small and enthusiastic publishing company had little experience of designing and producing a magazine and on realising their difficult task of producing the magazine, we were invited in to design and print future issues.

We prepared new designs and incorporated many ideas to improve the look and readability of the text-heavy publication in a style suitable for this high-brow publication. Simple but stylish templates were designed, fonts, charts, rules and guidelines established. Making full use of few images supplied due to budgetary constraints was considered, and pull-quotes added to break up the text to improve the look and readability. For the Editor, it was easier to see how much material was required for each story and make producing the magazine a whole lot easier and meet the deadlines.

The outcome is a magazine that is barely recognisable from the first issue - its name and size the only thing to remain. It would move on to increase readership, readability and attract advertising.